Alpha is one of the fastest growing big-data platforms in the fintech space. The proprietary engine of the Alpha platform is powered by Machine Learning (ML) & Artificial Intelligence (AI), and is designed by some of the world’s leading data scientists.

ALPHA FOR BRANDS

Alpha for Brands enables merchants to hyper target bank customers in real time with extreme accuracy.

ALPHA FOR ROBO ADVISORY

Alpha for Robo-Advisory makes it easy to cross-sell and upsell financial products to customers in real time.

ALPHA FOR CREDIT

Alpha for Credit offers a brand new, out-of-the-box solution for partner banks to generate pre-qualified credit leads and increase conversion.

ALPHA FOR CONSULTING

Alpha for Consulting, is a one-stop for data-driven research requirements of banks, merchants and other corporations.

REQUEST DEMO



HOW IT WORKS


Automated data
input


Cleaning & enrichment of data


Auto hyper-segmentation


Real-time
dispatch


Real-time
Analytics

AUTOMATED DATA INPUT

We pull non-PII bank data across hundreds of vectors including transaction behaviour, demographics, location etc. in near real-time.

This mitigates the need to integrate with core systems at a Bank.

CLEANING AND ENRICHING DATA

The ingested data is cleaned and enriched using our proprietary technology. Gaps in legacy data are plugged in, and the database is enriched with new data points.

This makes legacy data usable.

AUTO HYPER-SEGMENTATION

Alpha performs goal oriented hyper-segmentation and delivers taste maps, including location intelligence.

This helps make all communication relevant and contextual

REAL TIME DISPATCH

Communication is sent out to customers in real-time leveraging integration with the bank’s dispatch engine.

Alpha personalizes the channel and time of receipt, making communication more effective.

REAL TIME ANALYTICS

The Alpha Platform analyses real-time transaction data to generate extensive and deep reports

This gives you immediate results and ability to take immediate action.



THE ALPHA ADVANTAGE

LOWER OPERATIONAL COSTS

Improve your bottom line by reducing the use of manual processes and physical channels

ENHANCED EFFICIENCIES

Manage multiple campaigns seamlessly through simplified workflows and easy-to-use interface

HIGHER PROFITABILITY

Get higher returns through highly personalized, hyper-targeted campaigns and lower cashback costs, and partnership acquisition costs

HIGHER CUSTOMER SATISFACTION

Predict the needs of customers and offer financials products that solve real-life problems and ensure great customer delight

ALPHA FOR BANKS

  • Automated data cleaning & enrichment

  • Data quality monitoring

  • Custom AI/ML model plugin

  • Dispatch engine integration

  • Merchant alliances management

  • Collateral designing support

ALPHA FOR BANKS

  • Automated data cleaning & enrichment

  • Data quality monitoring

  • Custom AI/ML model plugin

  • Dispatch engine integration

  • Merchant alliances management

  • Collateral designing support

ALPHA FOR BRANDS

  • Brand predictor for planning campaigns

  • Do-It-Yourself section to register with Banks

  • Offer creation workflows and management

  • AI-backed hyper-segmentation

  • Detailed offer performance reports

  • Control set comparisons & attributions

ALPHA FOR BRANDS

  • Brand predictor for planning campaigns

  • Do-It-Yourself section to register with Banks

  • Offer creation workflows and management

  • AI-backed hyper-segmentation

  • Detailed offer performance reports

  • Control set comparisons & attributions

ALPHA FOR ROBOADVISORY

  • Pre-defined Rule Engine

  • AI-based Recommendation Engine

  • Customized Lead form Generation

  • Report Generation

  • Cross-Sell, Up sell Insights

ALPHA FOR ROBOADVISORY

  • Pre-defined Rule Engine

  • AI-based Recommendation Engine

  • Customized Lead form Generation

  • Report Generation

  • Cross-Sell, Up sell Insights

ALPHA FOR CREDIT

  • Alternate acquisition channel for credit

  • Lower customer acquisition cost

  • Risk-profiling

  • Custom credit-scoring

ALPHA FOR CREDIT

  • Alternate acquisition channel for credit

  • Lower customer acquisition cost

  • Risk-profiling

  • Custom credit-scoring

ALPHA FOR CONSULTING

  • Industry, category and brand insights

  • Market entry strategy

  • Category and competition benchmarking

  • Competition analytics

  • Consumer insights

ALPHA FOR CONSULTING

  • Industry, category and brand insights

  • Market entry strategy

  • Category and competition benchmarking

  • Competition analytics

  • Consumer insights